Neilson, a licensed manufacturer of Cadbury chocolates, claims to be the No. 1 candy marketer in Canada and plans nationwide distribution for the Shaq products in the U.S. The launch includes a promotion offering five winners a trip to Orlando to see Shaq practice. Neilson's parent company, George Weston Ltd., already has an edge with U.S. retailers as the distributor of President's Choice private label products.