Shared control of tobacco ads seen

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In Senate testimony, Federal Trade Commission Chairman Robert Pitofsky suggested FTC and the Food & Drug Administration share jurisdiction over tobacco advertising and jointly decide which magazines appeal to significant numbers of young readers (making them off limits to image ads for tobacco products). Mr. Pitofsky also urged Congress to write tobacco ad curbs into federal law and said he believed narrowly written rules would not violate the First Amendment right of tobacco marketers to truthfully advertise. Senate Commerce Committee Chairman John McCain (R., Ariz.) questioned the need to write tobacco ad curbs into law and disputed Mr. Pitofsky's position that government could regulate tobacco ads but not the use of role-model actors shown smoking in movies.

Copyright March 1998, Crain Communications Inc.

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