Shell seeks shop for $85 mil Euro acc't

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Shell Oil is trawling Europe for an agency to handle its estimated $85 million creative account across the Continent. It is currently managed on a market-by-market basis. Roster agencies J. Walter Thompson Co., Ogilvy & Mather Worldwide and Publicis have all been asked to present their pan-European credentials to the client.

Copyright November 1996, Crain Communications Inc.

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