Sheraton opens review for $25 mil account

Published on .

Starwood Hotels and Resorts Worldwide is putting its more than $25 million Sheraton Hotel and Starwood preferred guest accounts into review. A number of agencies, including Wieden & Kennedy, Portland, Ore.; and DDB Needham Worldwide, Y&R Advertising and Bates USA, all New York, are said to be meeting with the marketer this week. Incumbent Ogilvy & Mather, New York, will not participate in the review, but will continue to serve as Sheraton's agency.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: