Shiseido buys U.S. beauty salon supplier

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TOKYO -- Shiseido Co. has reached an agreement with Lamaur Corp. of Calif. to buy Lamaur Professional Salon Products, which had 1997 net sales of $17.4 million.

The acquisition includes sales rights, trademarks, patents, inventories and other assets of the Lamaur Professional Salon Products. The main brands include Apple Pectin, Vita-E, Nucleic-A and Pativa. Shiseido-owned Zotos International, a leading player in the U.S. hair salon market, will assume responsibility for production, distribution, sales and marketing.

This acquisition is another important step in Shiseido's five-year management plan. The plan, now in its third year, aims to build Shiseido's overseas business to 25 of its total sales.

Shiseido entered the U.S. hair salon market, the world's biggest, by acquiring Darien, Conn.,-based Zotos International Inc., a major manufacture of products sold to salons. In November 1996, Zotos International acquired the Professional Salon Division of Helene Curtis Industries, an arm of Unilever in the U.S.

With the Lamaur acquisition, Zotos International will rank by sales in the top five of professional (hair salon) cosmetics manufacturers in the U.S. Its lineup will be truly comprehensive, including popular permanent wave products, shampoos, conditioners and styling aids. The brands are firmly established in the U.S. Zotos will also have a closer relationship with major wholesalers and other distributors.

Copyright July 1998, Crain Communications Inc.

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