Shopping comes to Talk City

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Chat network Talk City launches Talk City Shops on Dec. 8, integrating an online mall within its chat rooms. Selected vendors include FAO Schwarz, eToys,, iPrint, department store CyberShop, the Internet Shoppping Network and First Auction.

The shopping service was designed so that users will remain in a chat room while simultaneously clicking into a vendor's site on a sidebar browser, said Christopher Escher, VP-marketing, an important factor that Talk City has internally nicknamed "click and stick." Talk City is a product of Live World Productions, Campbell, Calif.

Copyright December 1997, Crain Communications Inc.

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