Another shot at moon ads

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The American firm that sold ad space on the hull of a NASA rocket and floated the ill-fated idea of a mile-square orbiting ad board visible from earth is now offering marketers the moon. Space Marketing of Roswell, Ga., plans to use corporate sponsorship to offset the costs of a U.S./Russian research mission to put unmanned lunar rovers on the moon. Space Marketing President Mike Lawson says the project will create excitement for sponsors because the lunar rovers will be interactive, allowing earth-bound consumers to drive the vehicles on the moon by remote control.

Mr. Lawson, whose floating space logo idea was brought down by a meteor shower of criticism from the likes of astronomer Carl Sagan, is linking the lunar sponsorship to education. "While the lunar rover is on the moon's surface a kid in the classroom will see the rover in real time and be able to drive the lunar rover," he said. The sponsorship package will be patterned after the Olympics, using a number of different marketers from non-competing product categories. Smaller sponsors would pay between $1 million and $2 million and larger marketers $10 million to $20 million to take part.

Copyright August 1995 Crain Communications Inc.

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