Showtime Networks to launch wireless ads

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Showtime Networks is one of the first major TV networks to do wireless advertising, signing a deal with, a mobile media network, to sponsor the company's entertainment channel. Ads will be delivered to cell phones, pagers and mobile appliances. Custom content and programming, including program schedules and reminders are part of the deal, terms of which were not disclosed.

Copyright May 2000, Crain Communications Inc.

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