Siegel & Gale launches its own marketing campaign

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Siegel & Gale, New York, a strategic e-services agency, is launching a multimillion-dollar marketing campaign, the first in its 30-year history, to reinforce its position as a leading player in interactive media. A print, broadcast, outdoor and online advertising campaign, created in-house, is running in the U.S. and in Europe showcasing the company's updated name and logo, Siegelgale. Ads show breakthrough interactive projects created by the company for clients including Lycos, T. Rowe Price and The Industry Standard. A new company Web site is now live.

Copyright February 2000, Crain Communications Inc.

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