Silver Hammer uses Internet to speed creative

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Silver Hammer, a design and commercial production company, is using the Internet to improve collaboration with its ad agency and network TV clients -- a strategy that is helping it gain new business.

With its staff of 16 designers and producers increasingly working on projects for clients as distant as London and New York, Silver Hammer needed a way to improve communications and expedite the creative process. So the Santa Monica, Calif.-based shop, which produces graphic elements and sometimes full commercial shoots for clients, created what it calls "cyber bins."

For more on this story, see the full article INTERACTIVE.

Copyright August 1997, Crain Communications Inc.

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