SIM wins first Europe client

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Softbank Interactive Marketing has signed up its first client Web site in Europe, less than one month after setting up a European operation. The company will sell advertising on Carling Net, the official site of the U.K.'s Football Association Carling Premiership, which claims to be the world's No 1 soccer site. The deal is for an initial one-year contract.

Carling Net, developed by Carling brand-owner Bass Breweries, Carat Interactive and Hercules Communications, has doubled its hit rate in the past six months and now boasts more than 2.6 million monthly impressions. Two-thirds of those come from outside the U.K.

Softbank Interactive Marketing Europe will sell advertisers interactive advertising and sponsorship opportunities on Carling Net's Clubs, Results, Home and News pages and across the 20 top premier league club pages.

Softbank also handles advertising for Commonwealth Network, MSNBC, TV Guide Entertainment Network Netscape and Playboy.

Copyright February 1997, Crain Communications Inc.

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