Sirius Satellite Radio tunes in Goodby for $100 mil account

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Sirius Satellite Radio, New York, named Goodby, Silverstein & Partners, San Francisco, its national agency of record, as expected. New York agencies Fallon and Messner Vetere Berger McNamee Schmet-terer/Euro RSCG also were finalists in the review of the estimated $100 million account. Goodby will be responsible for branding, retail advertising, trade marketing and online promotion of the 100-channel subscription radio service. Sirius expects to begin broadcasting at the end of the year, and plans a national TV campaign promoting the brand and introducing the concept of satellite radio to consumers. XM Satellite Radio, Washington, the only other company federally licensed to broadcast the new national satellite radio format, is in the final stages of its agency search. McCann-Erickson Worldwide, New York, and TBWA/Chiat/Day, Playa del Rey, Calif., are the finalists for XM's $100 million account.

Copyright May 2000, Crain Communications Inc.

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