SiteSpecific wins Travelocity

Published on .

SiteSpecific, New York, won an assignment estimated in the $3 to $5 million range for online travel service Travelocity. The year-old direct-oriented Web marketing agency bested four other agencies in a two-round pitch that began earlier this year. SiteSpecific also works with clients such as Duracell and 3M Co.

Saatchi & Saatchi Interactive and FCB Technology Group, both San Francisco, dropped out of the review in September, leaving Meyer & Johnson and DDB Needham Interactive, both Dallas, in the ring with SiteSpecific until this month.

Travelocity joins a growing number of Web-based media brands working on promoting itself online; during the past six months iVillage, New Jersey Online, and GeoCities have all named agencies -- Modem Media, Westport, Ct.; Romann & Tannenholtz, New York; and Saatchi & Saatchi Entertainment Group, New York and Los Angeles - to help build online-only brands. Meanwhile, traditional media brands like Reader's Digest have also hired shops (Modem Media) to help build traffic on their sites.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: