Sixdegrees begins agency search

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Sixdegrees, an online personal community, launched its first formal advertising agency review for its $6 million to $10 million account. Agency consultant Pile & Co. has been retained to manage the review. Pile & Co. is in the process of contacting a number of agencies to determine interest. Sixdegrees expects to name an agency by mid-October. The advertising assignment will include both online and offline media. In related news, Sixdegrees and, an online game show and entertainment site, have combined promotional efforts for a two-week game sweepstakes. Both Sixdegrees and will drive traffic from their respective sites to "Six Degrees of Trivia,'' a co-branded trivia game sweepstakes; qualifying players will be automatically entered into a sweepstakes that will award $1,000 in cash. Banner ads and an e-mail newsletter support the promotion.

Copyright August 1999, Crain Communications Inc.

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