Sky Channel expanding

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Rupert Murdoch's News Corp. will launch the Sky Channel outside the U.K. market for the first time as part of a multi-channel assault on India and parts of Asia-Pacific. The planned Sky Sports channel - which observers believe may show the same material as in seen in Sky's other markets of the U.K. and the Republic of Ireland, including the U.K.'s Premier League football - will be the Indian subcontinent's first direct-to-home service. Ads for Sky Sports are running on Star TV in Dubai and in India.

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