SMRB in Hispanic market venture

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Simmons Market Research Bureau, New York, and Market Segment & Research Consulting, Miami, said they formed a joint venture to provide new information about the Hispanic market using the Simmons Hispanic Report and MS&RC's Ethnic Market Report. In addition, the venture will utilize software tools from research company Geoscape International, Coral Gables, Fla., to offer geographic marketing information.

Copyright September 1998, Crain Communications Inc.

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