By Published on .

Nabisco Biscuit Co.'s business is indicative of the kind of growth some national brands are enjoying even as Chicken Little says the sky is falling. Our cookie and cracker share grew from 44.3% to 45.6% last year and has continued up to 46.6% this year. We've never grown this fast before. And while the Chicken Little and Henny Penny crowed, we introduced a new brand called SnackWell's that's become the top-selling brand in the land. You still won't find a private label brand in the top 30. And SnackWell's is only one of many recent success stories I could bore you with. Quite simply, the sky is not falling ... the sky's the limit.
Most Popular
In this article: