Snowball marketing unit studies young adults

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Snowball, a network of young-adult Web sites, Oct. 2 opens IQuestics, a Norwalk, Conn.-based marketing research division. IQuestics will gather information on 13-to-30-year-olds for major marketers as well Snowball's partners and advertisers. IQuestics will use Web-based surveys, discussion boards, Internet polling and online focus groups.

Copyright October 2000, Crain Communications Inc.

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