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Wally Snyder, president of the American Advertising Federation, said the new Congress offers challenges but also opportunities. The opportunities stem from the current positive feelings toward ad groups in Congress.

There are "opportunities building from the last Congress, a lot of proactive opportunities. Last year we were able to reduce the affirmative disclosure requirements for automobile leasing. It's made a big difference in television advertising. This whole concept of reducing affirmative disclosures now will pass on to other areas.

"This year with the Federal Reserve Board, we have a real chance to work on finance and credit advertising. And then there's a whole new category of prescription-drug advertising. We want to open that up, particularly to consumers.

"We have a lot to build on. It's very positive in 1997 for advertising."

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