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Major League Soccer stars are transformed into metaphors -- a spider and an explosive -- in two spots backing MLS telecasts on ESPN. In "Spider," the arachnid weaves its web across a soccer goal. A closeup then reveals the player's number and name -- Chicago Fire goalkeeper Zach Thornton. Ground Zero, Marina del Rey, Calif., and production house Miss Jones, Santa Monica, created the spots for the cable network. Copywriter: Daniel Chu. Art director: Gavin
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