Softbank names regional VPs

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Softbank Interactive Marketing promoted four reps to regional VPs: Greg Bauer, managing the New York metropolitan region; Jeffery Cohen, managing the Western region; Ian Ross, overseeing the Eastern region; and Patrick Stack, overseeing the Central region. The company on Tuesday told Ad Age it had laid off 13 staffers in its marketing communications department as part of an effort to refocus on the media sales business.

Copyright January 1997, Crain Communications Inc.

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