goes Beyond

Published on . Corp., Sunnyvale, Calif., changes its name to Aug. 25. The Web software retailer said it intends the name change and an accompanying redesign of the site to make it "the brand of choice for people who buy software." this week starts a TV, radio and print brand campaign and over the next six weeks will run a Web ad campaign. This is the first work since Leagas Delaney, San Francisco, won the estimated $6 million to $10 million account.

Copyright August 1998, Crain Communications Inc.

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