Sony to break image campaign in March

Published on .

A Sony Corp. global image campaign will break as soon as March, according to a person familiar with plans. Sony is working with Y&R Advertising, New York, on the project, expected to be an incremental TV and print brand campaign tying together Sony's consumer electronics, movie and music offerings. Sony declined comment.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: