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(Sept. 8, 2001) -- Sony Corp. of America has created a task force of executives from its division -- Sony Electronics and Pictures, Music, Computer and Broadband Entertainment -- to spearhead its media review, according to executives.

The task force, minus Sony PlayStation representatives, met Thursday with executives from Bcom3 Group's Starcom MediaVest Group, WPP Group's MindShare and Media Edge, Publicis Groupe's Zenith Media, Interpublic Group of Cos.' Universal McCann and Omnicom Group's OMD.

The discussions, which took place at Sony's Madison Avenue headquarters in New York, centered on the North American portion of a possible global media consolidation.

Although a next step in the process was not announced, Gary Podorowski, senior VP-strategy, planning and marketing, is expected to schedule follow up meetings with each agency. -- Richard Linnett and Tobi Elkin

Copyright September 2001, Crain Communications Inc.

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