Sony Electronics names Y&R for $50 mil account

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Y&R Advertising, New York, the week of September 28th snagged the plum $50 million Sony Electronics consumer products assignment, besting finalists J. Walter Thompson USA, Chicago, and Foote, Cone & Belding, New York. New work is expected to break within a few months. Lowe & Partners/SMS, New York, is the previous agency.

Copyright October 1998, Crain Communications Inc.

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