Sony extends Euro pitches

Published on .

Sony Europe, London, extended the pitch list for its $80 million to $90 million account. As well as Young & Rubicam and its media arm Media Edge, the company has invited J. Walter Thompson Co. with MindShare, Saatchi & Saatchi with Zenith Media and BBDO Worldwide to compete with incumbent DDB Worldwide and Optimum Media Direction in presentations scheduled for late June.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: