Mr. Redsun, exec VP-marketing at mobile-service provider Helio, is a 20-year marketing veteran, having worked in executive roles with brands including Motorola, Nike and Gateway.
He spent 11 years at Nike in various marketing management roles, overseeing the development of the Nike Concept Shops (mini-Niketowns) inside retailers. He also launched Nike Golf and was responsible for marketing its relationship with golfer Tiger Woods. In addition, he served as Motorola worldwide general manager-brand marketing and executed the launch of the Razr phone.
At Sony, Mr. Redsun will be responsible for designing and delivering brand strategy for its U.S. electronics business and product lines including Vaio computers, Cyber-Shot digital cameras and Bravia TVs.