Sony shifts some work to Y&R, Irvine

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Y&R Advertising, Irvine, Calif., will pick up advertising duties for Sony Electronics' Clie handheld organizer, Vaio computers and digital imaging products effective Jan. 1, a Y&R spokeswoman confirmed. The products are currently handled from Y&R offices in San Francisco and New York. Clie and Vaio move from Y&R, San Francisco, where they represented an estimated $25 million in billings; digital imaging products move from Y&R, New York, where they represented an estimated $20 million in billings. Sony's Personal Network Solutions Co. unit, responsible for the three product lines, relocated to San Diego this summer. A Sony executive said that move precipitated the decision to shift work to Y&R, Irvine. Several San Francisco-based staffers on the Sony account are expected to relocate to Y&R's 300-person Irvine office. Y&R, New York, is agency of record on Park Ridge, N.J.-based Sony Electronics' estimated $100 million account.

Copyright November 2000, Crain Communications Inc.

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