South Park characters star in Quick's French campaign

Published on .

PARIS--Newe ads for Quick's, the Belgium-based fast food marketer, feature cartoon characters from the hit animated series South Park.

Created by Young & Rubicam, the series of eight TV spots aims to differentiate Quick from its fast-food competitors, including McDonald's Corp. and Burger King. Y&R has handled Quick's $25 million French account since mid-1999.

Mainly targeting the youth market, TV ads will air on music channels such as MCM and MTV, and the Canal Plus network that runs French-language versions of South Park. Radio ads will air on youth-oriented stations. In-house promos, including a drinking glass giveaway with South Park characters, will continue through summer.

Quick has 400 franchises in Belgium, France, Luxembourg and the Netherlands.

Copyright July 2000, Crain Communications Inc.

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