Southham readies national newspaper for Canada

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TORONTO, Ontario -- Canada's No. 1 newspaper chain, Southam Inc., could launch its new national newspaper as early as next spring to try to gain a hold in the crowded Toronto market.

Southam executives and designers are working on several prototypes of the new six-days-a-week newspaper, expected to be based in Toronto to compete with four other dailies including the Toronto Star and the national Globe & Mail.

Southam owns 33 of Canada's 101 daily newspapers but neither Southam nor parent company Hollinger Inc. has a presence in the Toronto market. Canada lacks a broad-based national newspaper along the lines of USA Today, which is one approach Southam is believed to be considering for its new tabloid.

Copyright September 1997, Crain Communications Inc.

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