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Old Spice Hires a New (Old) Stud

Fabio Emerges as New Face of Brand in Series of Spots and Ads From Wieden & Kennedy

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It looks like TMYMCSL, aka Isaiah Mustafa, might be moving on to his next gig now that a new (old) spokestud has stepped up to pimp Old Spice. Golden-maned B-lister and bodice-ripper icon Fabio has emerged as the new man behind the deodorant in a series of spots and print ads out of Wieden & Kennedy Portland, Ore.

The spots appear on a new Old Spice YouTube channel,, and also arrived via a spectacular press kit that included, among other things, a big sausage, candles and a "tailor-made" video dedicated to yours truly.

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