Spider-Man now a cereal

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Ralston Foods will introduce Spider-Man brand cereal in August. Cereal pieces are rice-shaped webs accented by four marshmallow shapes representing symbols from Spider-Man's world. D'Arcy Masius Benton & Bowles, St. Louis, is the agency. Ads will debut in October in TV and print as well as through in-store displays and FSIs.

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