Spielvogel Kilian BRADY'S BUNCH

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Darn and drat! I missed last week's Sports Illustrated swimsuit issue party at the Supper Club in Manhattan. It was my library night.

Pat Ford, a native of Buffalo and barman at Wollensky's Grill in Manhattan, reports that to his chagrin the new rallying cry in Buffalo is, "Strive for Five!" They could have given lessons in masochism to the Marquis de Sade.

I like the Visa Gold commercial where the young couple trades (unknowingly) their camera for a burro. Black & white and swell.

Grab The New Yorker for its Ken Auletta interview with the reclusive John C. Malone. Fine stuff. And if you don't know who John C. Malone is by this time, please turn in your junior media expert badge and secret decoder ring.

Edelman PR Worldwide named a new chairman for Edelman Germany, Ruth Wenzel. Eduard Weber-Bemnet succeeds her as GM of the Frankfurt office.

Haven't read it yet but Ed Diamond's new book, "Behind the Times: Inside The New York Times," has been published by Villard Books.

There's a brand new "national consumer guide" out, called Catalyst. It's published in Chicago by Consumer Direct Access, publisher Edward F. West, editor Carol Patterson. This first issue costs $10.50 and runs 286 pages. Lots of ads. Also lots of 1-800 numbers and so on for firms that make and sell stuff. They've sent copies to 750,000 households nationally (those folks with a track record of buying through mail or over the phone) and plan to keep controlled circulation limited to that sort of consumer.

Barbaralee Diamondstein Spielvogel's latest book is out, titled "Inside the Art World." It's a compilation of conversations she's had with leading artists, museum curators and gallery owners about art.

That Jerry Jones is a lot of fun to be around, isn't he?

Maura Hogan says Gourmet magazine will run 221 ad pages in the first quarter, up 10 pages from a year ago. Travel, home and financial are the up categories.

Entries for the Clio Awards close tomorrow.

Today's the fifth anniversary of the Iranian death decree against writer Salman Rushdie. Some 4,000 U.S. bookstores will mark the day by inserting a protest into the pages of every book sold at retail.

Scribner's has published a book of columns from GQ by Bob Shacochis, "Domesticity: A Gastronomic Interpretation of Love."

Some old Marines gather June 2 to 5 at the Doubletree Hotel, Arlington, Va., in a reunion of the 10th Special Basic Class at Quantico. These men were all second lieutenants, most of whom promptly shipped out to Korea for the winter sports season. Contact is Walter Mahoney at (215) 644-2193.

If you're upset about Tess and Dick Tracy splitting, contact Michael Kilian at the Chicago Tribune. By day Kilian is a perfectly respectable newspaper man and distinguished author. By night the rascal scribbles the comic strip.

Cornelius F. Keating in New Canaan, Conn., and obviously feeling a bit liverish, writes chiding me for not getting after Bubba & Co. as I used to do with poor Danforth. He says I march "in lock step with any left wing idiot who comes along." Only if they're buying, Neil.

Self is throwing a cocktail party Thursday for Editor-at-Large Stefano Tonchi in Manhattan. Editor Alexandra Penney and Publisher Lawrence C. Burstein host.

Metropolitan Home sent me a packet of Forget-Me-Not seeds, "ideal for partial shade." They're going into the ground at the first thaw.

Scoops! House Beautiful claims its March issue has the first story and pix of the Clinton-redecorated White House. Plus Hillary on the cover, natch.

Andy Nusbaum is the new managing director-ad promotion and PR for New York Times Sports/Leisure Magazines. And Karen Campbell takes over as director of operations of New York Times Event/Sports Marketing.

Big fund-raiser at the Palace Theatre in Manhattan March 10 when Disney previews its new "Beauty & the Beast" following a cocktail reception at the 21 Club. The bucks go to Operation Smile, an 11-year-old non-profit deal that provides free plastic and reconstructive surgery to kids here and around the world. Fine cause and it's supposed to be a splendid movie. Call the Smile folks at (212) 564-0800 for ticket info.

And this is Valentine's Day. Just pucker up.

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