Published on .

RAGBRAI XXIV, The Des Moines Register's Annual Great Bicycle Ride Across Iowa, rolls out co-sponsorships for the weeklong event involving 8,000 to 10,000 cyclists and 100,000 spectators July 21 to 27. On-site presence plus media packages included. Cost: $5,000 to $18,000. AT&T, Miller Brewing Co. and Quaker Oats Co.'s Gatorade participated last year. Contact: (515) 284-8373.

Forbes' SkyTel U.S. Corporate Golf Championship tees off with sponsors in April for its series of five regional events involving 500-plus senior executives, culminating in a fall championship. On-site presence and Forbes media package included. Cost: $20,000. On board: America West Airlines, Kemper Investments and Taylor Made Golf Co. Contact: (212) 620-2269.

Monterey (Calif.) Jazz Festival, said to be the oldest continuous jazz festival in the world, entertains sponsors for its 26th annual High School Jazz Competition. In-program and in-event presence, plus involvement in general Jazz Festival events targeting more than 40,000 participants, costs $7,500 to $60,000. Contact: (408) 655-5600.

Fellowship of Christian Athletes, Minneapolis, seeks a title sponsor for its 75-tournament golf event in 28 states between March and November, culminating in a championship tournament in Scottsdale, Ariz. Included: integrated media package with on-site presence. Cost: $75,000. Signature Sports Group coordinates. Contact: (612) 371-0663.

Seventeen, New York, rounds up sponsors for its fourth annual Summergames event targeting about 10,000 young sports-minded women through expos. Required: participation in a media ad package. Included: on-site presence at 10 expos held at regional shopping malls this summer. Cost: $66,000. Contact: (212) 407-9812.

U.S. Olympic Team Trials for Cycling, slated for June 3 to 8 at the Lehigh County Velodrome in Trexlertown, Pa., is rolling with sponsors in the Official Olympic Corporate Marketing Partner Program, as well as title and associate sponsors. Included: on-site and in-event presence. Cost: $15,000 to $50,000. Delos Associates, Allentown, Pa., coordinates. Contact: (610) 266-5321.

Bud Light Pool League is shooting for category exclusive co-sponsors for its nationwide program targeting more than 6,000 pool table-equipped establishments. Included: customized product promotion. Cost starts at $100,000. EMI, Monkton, Md., coordinates. Contact: (410) 472-9092.

Keystone State Games are rounding up sponsors for the 15th annual Olympic-style events set for July 31 to Aug. 4. The competitions are expected to draw more than 10,000 athletes competing in 30 sports, as well as 25,000 spectators. Included: on-site presence, product promotion and merchandising. Cost: up to $100,000 for a three-year commitment. City of Harrisburg, Pa., coordinates. Contact: (717) 255-3020.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

Most Popular
In this article: