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Dave King started grass-roots sports agency Triple Crown Sports, Fort Collins, Colo., in 1987 after his weekend softball league sponsorship activities became a full-time business. It now boasts 20% growth annually.

Age: 39

Title: President

Goal: Use local events to become an international marketing powerhouse.

Challenge: Finding convincing measurements of grass-roots effectiveness.

Prediction: Local marketing will surpass national marketing in value.

Tip: Sports Pet peeve: Companies lacking a marketing mission.

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