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First Night New York '97 wants to partner with sponsors for the sixth annual non-alcoholic New Year's Eve party Dec. 31, combining a variety of entertainment, arts and family activities throughout Manhattan. Included: in-event presence, product promotion and sampling. Cost: $10,000 (single site) to $50,000 (presenting level). Bryant Park Restoration Corp. coordinates. Contact: (212) 983-4142.

Rose Festival Airshow, Portland, Ore., seeks a title sponsor for its ninth annual air show slated for July 12 to 14, during the 88th annual Rose Festival event. Featured are vintage aircraft, performance teams and ground displays, with more than 100,000 attendees expected. Included: on-site signage and product promotion, with broadcast and print coverage. Cost: $90,000. Lower-level sponsors on board: Intel Corp., Coors Brewing Co., Pepsi-Cola Co., GMC Truck and Thrifty Car Rental. Contact: (503) 227-2681.

Vancouver Sun Run is warming up sponsors for its 12th annual 10K race April 21, expected to attract more than 35,000 runners. Included: on-site presence, product sampling, and couponing targeting families and corporate teams. Cost: $17,500 to $125,000. On board: Canadian Airlines International. Contact: (604) 689-9540.

1997 Miss Florida USA Pageant, planned for July 21 to 27 in Bal Harbour, is lining up sponsors for its event, which will pick a winner to represent Florida in the Miss USA Pageant next February. Included: in-event signage, product promotion and an integrated media package, plus a 2-hour live TV broadcast within Florida. Cost: $10,000 to $50,000. Tel-Air Interests, Miami, coordinates. Contact: (305) 944-3268.

Bitter End Pro-Am Regatta, Virgin Gorda, British Virgin Islands, is taking on sponsors for its 10th annual event slated for Oct. 29 to Nov. 1. Billed as the world's only opportunity for amateur sailors to compete against professionals including America's Cup competitors, the event will draw more than 20,000 on-site spectators with cable TV coverage. Cost: $2,000 to $30,000. On board: American Express Co., Mt. Gay rum and Champagne Mumm. Contact: (203) 656-0799.

Bartels' Harley-Davidson, Marina Del Rey, Calif., wants to roar with sponsors for its American Motorcyclist Association national championship motorcycle eight-rider team competing in more than 60 events nationwide this spring through fall. Sponsorship includes race machine, racer, crew and transporter plus on-site product marketing and sampling opportunities. Cost: $20,000 to $250,000. RacePro, Columbus, Ohio, coordinates. Contact: (614) 475-8738.

Rainforest Alliance, New York, seeks sponsors for its roast of former TV newscaster Walter Cronkite during the fifth annual Champion Award Dinner & Roast, to be held on Earth Day (April 22) in Manhattan. Included: in-event presence and on-site product promotion. Cost: $5,000 to $50,000. Contact: (212) 677-1900.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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