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World in Concert is booking sponsors for its inaugural event, to be telecast live April 12 from five sites around the world, including New York, Berlin, the Israel-Jordan border, and Sarajevo. The Paris-based United Nations Educational, Scientific & Cultural Organization benefits from money raised. Cost: $625,000 to $2.5 million (one title or four host sponsorships). Catalyst Marketing, Del Mar, Calif., coordinates. Contact: (619) 792-9934.

Country in the Rockies, a celebrity ski tournament featuring some of the hottest stars in country music, is bundling up sponsorships. The third annual event is scheduled for Jan. 29 to Feb. 2 in Crested Butte, Colo. Included: on-site, on-stage and in-program presence. Cost: $10,000 to $100,000. On board: American Airlines, K2 Skis and Uvex. TKS Marketing Services, Nashville, Tenn., coordinates. Contact: (615) 255-1326.

Bear Mountain Ski Resort, Big Bear Lake, Calif., is scouting sponsors for events and ski schools during its 1996-97 skiing season. High-profile events include Board Aid, Swatch World BoarderCross plus numerous competitive series. Cost: $1,500 to $25,000. Contact: (909) 585-2519, ext. 207.

Las Ferias de Septiembre, a five-day Tejano music festival slated for Aug. 29 to Sept. 2 in San Antonio, is tuning up sponsorships for its multiple-artist event including food, recreation, arts and crafts targeting 75,000 consumers. Cost: $5,000 to $35,000. GT&O Multi Media coordinates. Contact: (210) 225-3430.

Treasure Coast Classic is teeing off with sponsors for its third annual Senior PGA and LPGA golf tournament slated for Jan. 22 to 26 in Fort Lauderdale, Fla. Included: on-site presence and participation in pro-am events at costs reaching $450,000. The Beauregard Group, New York, coordinates. Contact: (212) 759-0202.

Greater Los Angeles Auto Show Media Days, planned for Jan. 2 and 3, offers media center sponsorships targeting more than 2,000 key auto industry journalists and executives. Cost: $5,000 to $30,000. Contact: (310) 444-5965.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]

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