Starbucks Coffee Co., Volkswagen of America and Levi Strauss & Co. are teaming up to sponsor Lilith Fair, the second annual national concert tour that showcases top women singer-songwriters. The concert tour starts June 19 and runs through the summer. Starbucks is featuring a traveling cafe on the tour and merchandise links, including a compact disk, with 10% of the proceeds going to women's charities. Volkswagen is linking to its relaunch of the Beetle, and Levi Strauss is doing a promotion involving women guitar players. Separately, Starbucks said its new Power Frappuccino drink will be available in stores nationally by May 11.
Copyright April 1998, Crain Communications Inc.