Sports e-tailer turns to Digital Edge

Published on .

Sports e-tail site awarded its integrated online branding business to Digital Edge, New York, the interactive arm of Young & Rubicam's Media Edge. Digital Edge will handle online media planning and buying and work with New York-based Agile Industries on online creative. Leagas Delaney, San Francisco, handles offline ads.

Copyright May 2000, Crain Communications Inc.

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