New sports magazine

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Coquette Enterprises, Fort Lauderdale, Fla., introduces SportsPlay, a monthly national sports entertainment magazine. on Aug. 29 . The publication will provide monthly listings of televised sporting events on satellite services PrimeStar, DirecTV and USSB. Editorial content will include articles, trivia and "Game Grids," which will offer weekly games and spaces for followers to enter lines and actual scores. Advertisers, including Bacardi, CBS Sports, PrimeStar, Perry Ellis and Just For Men hair products, are receiving free placement in the first issue with the agreement that they will advertise at $5,000 per page in the two follow-up issues. First run is 100,000 copies.

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