SportsLine launches loyalty program

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SportsLine USA, publisher of CBS Sportsline, is launching a new membership program called "SportsLine Rewards." The free program rewards members every time they view a CBS SportsLine page. SportsLine will use the program to encourage consumer loyalty, create new integrated advertising vehicles for sponsors, maximize e-commerce and develop a sports consumer database for direct marketing initiatives.

Copyright January 1999, Crain Communications Inc.

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