See the Spot: Shatner Returns as Priceline Negotiator

Resurrected in Ad Hitting TV This Week

By Published on .

We mourned when Priceline killed off William Shatner's the Negotiator earlier this year. (The company said it was partly because consumers identified more with the actor and character than with the company and its offers.) Recent ads, in which a medium conducting a seance talks to the Negotiator gave us hope. And now that hope is fulfilled.

The new ad is set to break this week, according to the Los Angeles Times. The agency is Butler Shine Stern & Partners, San Francisco.

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