Spots: Adidas

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In "Slugs," its first international ad for Adidas, Omnicom Group's TBWA/Chiat/Day, Los Angeles, and hot U.K. director Frank Budgen shot two sports shoes running on their own through the streets of Mexico City. In fact, two slugs have taken the shoes for a run, demonstrating that the shoes are so powerful they will almost run without you. Credits: Creative director/copywriter: Chuck McBride. Art director: Todd Grant.
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