Spots: Bacardi Silver

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Anheuser-Busch Cos. launches Bacardi Silver Feb. 18 during the Olympics with a $60 million marketing budget. Four TV spots by Interpublic Group of Cos.' Momentum, St. Louis, will accompany print ads. Despite predictions consumers soon will tire of the crush of new products, the brewer believes the category can grow much larger. Art director: Mike Binnette; Copywriter: Jeff Stevens; Creative Director: Steve Hunt.
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