Spots: Chiclets

Published on .

Cadbury Adams USA tells teens it's cool to "Party Like a Square" in TV, print, alternative media and interactive campaign for Chiclets gum breaking today (see related story, P. 6). The campaign, which also will feature marketing events in 10 cities, is supporting new packaging and two new flavors. Deutsch, New York, handles. Writer: Tom Elia. Art director: George Decker.
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