Spots: Domino's Pizza

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Domino's Pizza is rolling out its Domino's Pizza Dots, plum-sized baked-dough balls covered with cinnamon sugar and icing as part of its continuing side-item strategy. One TV spot spoofs "Raiders of the Lost Ark" with a rolling-ball gag. TV breaks today via WPP Group's J. Walter ThompsON, New York, and on Jan. 6 the chain begins an online promotion called "Domino's Dots Play to Win" instant win game through Feb. 23.
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