Sprint PCS taps Hispanic shop

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Sprint PCS, Kansas City, Mo., named BVK/Meka, Miami, as first agency of record for its $8 million U.S. Hispanic account. Others vying for the work included Bromley, Aguilar & Associates, San Antonio; CreatAbility, Coral Gables, Fla.; and Dieste & Partners, Dallas.

Copyright May 1999, Crain Communications Inc.

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