Sprint promo offers aid to PBS

Published on .

Sprint Corp., Westwood, Kan., plans to underwrite the premiere of a Rolling Stones concert in March on PBS stations and use the promotion to attract new customers. Sprint will donate $20 for every customer that signs up through the promotion to the new customer's local PBS station. For every customer that stays with Sprint for a year, it will donate an additional $30.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: