Sprinter on Mountain Dew team

Published on .

Pepsi-Cola Co. signed 1996 Olympic Gold Medal sprinter Michael Johnson for a new Mountain Dew TV spot, via BBDO Worldwide, New York, to air next month during the Winter Olympic Games. The ad breaks as Coca-Cola Co. steps up promotional activity for Surge, Mountain Dew's year-old rival, with a tie-in to hockey at the Winter Games.

Copyright January 1998, Crain Communications Inc.

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