Sprite launches hip-hop campaign

Published on .

Female hip-hop artists star in a new TV campaign for Coca-Cola Co.'s Sprite brand that will be launched next week via Burrell Communications Group, Chicago. There are five 30-second spots in the "Five Deadly Women" series, which will run through the end of the year on MTV and BET, as well as other outlets. Spending could not be determined at press time. Lowe & Partners/SMS, New York, handles general market advertising for Sprite.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: